Suchergebnisse

Understand the most revolutionary human transformation in four centuries... and prepare for it! We're not just living through an age of change: we're living through a 'change of age': the most profound inflection point in human history since the Enlightenment. That's the thesis of Eamonn Kelly's remarkable new book Powerful Times . From terrorism and nuclear proliferation to emerging technologies and economic globalization, Kelly weaves together 7 powerful 'dynamic tensions' that will reshape human life in the coming decades. Kelly offers breakthrough insights into how these tensions will conflict -- and how they'll resonate, creating giant waves of change beyond anything we've ever faced. He takes on the truly big questions. To answer pivotal questions, Kelly draws on breakthrough 'scenario planning' techniques he pioneered: techniques hundreds of top organizations now rely on. Simply put, this book will help you prepare for humanity's most profound transition in 400 years. For every executive, strategist, manager, entrepreneur, public policymaker, and citizen interested in the trends that will most powerfully impact business and life in the coming decades. Eamonn Kelly, the CEO and president of Global Business Network , the renowned future-oriented network and consulting firm, has for over a decade and has been at the forefront of exploring the emergence of a new, knowledge-intensive economy, and its far-reaching consequences for society, organizations and individuals. He has consulted with senior executives at dozens of the world's leading corporations in virtually every leading business sector; with key global and national public agencies, and with major philanthropic foundations. Kelly co-authored What's Next: Exploring the New Terrain for Business and The Future of the Knowledge Economy , and authored GBN's 2003 Scenario Book .

Globalization Has Triumphed, But Can We Save the Poor? "An impassioned report on the dangerous side of globalization, the book is a much-needed counter to the widespread propensity of economists to spring automatically to its defense. Recognizing that globalization cannot be wished away, the author turns to the proper question: how can we ensure that its potential contribution to welfare is not lost?" -William Baumol, Emeritus Professor, Princeton University, and co-author of Downsizing in America: Reality, Causes and Consequences "Robert Isaak is unique among critics of Globalization in that he accepts it as inevitable but goes determinedly to propose innovations that can make it work better economically and socially for the rich and the poor." "Robert Isaak's new book presents fresh ideas on globalization that will enrich a polarized debate between the pessimists and the hyper-optimists. His work brings back Ortega y Gasset classic ideas of the late 1930's when the "masses" brought down globalization and with it the worst recession and the bloodiest war. I am sure that Isaak's book will guide the readers to look forward after learning from past ideas and experiences." -Jorge Pinto, former Ambassador of Mexico and member of the Board of the World Bank. Director of the Center for Global Finance For most people except the world's very richest, globalization is failing-catastrophically. If we don't act, its failure will lead to a global upheaval worse than any in human history. But there's another, better path. Isaak shows how a new globalization can give the poor a powerful stake, both here and abroad. Isaak's ideas can lead toward a more stable, peaceful world, in which we can all build our futures-rich and poor alike.

Everything You Need to Know About Identity Theft, Credit Cards, Credit Repair, and Credit Reports "The author substitutes straight talk for legal mumbo-jumbo in 50 Ways to Protect Your Identity and Your Credit. Reading this book is like getting a black belt in consumer self-defense." -Jim Bohannon, host of The Jim Bohannon Show "Identity theft is among the fastest-growing problems facing Americans today. This book will help you learn all you need to know to protect your lives, money, and security. Consider it your first stop in your quest for knowledge and guidance to prevent ID theft." -Robert Powell, Editor of CBS MarketWatch "As one who has lived through some of the nightmare scenarios discussed by the author, I believe "Steve's Rules" (Chapter 14) need to be placed in a prominent place so you can see them any time you think you are safe. They may be the new practical commandments for financial survival." -Doug Stephan, host of the Good Day nationally syndicated radio show "Detecting and stopping identity thieves is imperative to protecting your finances and financial reputation. Steve Weisman shows you how to protect yourself and what steps to take if you are victimized. This is a must-read for anyone with a bank account and a credit card!" -Bonnie Bleidt, Boston Stock Exchange Reporter, CBS4 Boston, Host of Early Exchange , WBIX Don't be a victim! Save your identity, save your credit-and save a fortune! 10,000,000 Americans had their identities stolen last year-don't be the next! Discover easy steps you can take now to reduce your vulnerability. Recognize "phishing" and other identity scams-online and off. Learn what you must do immediately if you've been attacked. Defend yourself against credit rip-offs, and stop paying more than you have to! It's all here: simple rules, handy checklists, even easy-to-use form letters! © Copyright Pearson Education. All rights reserved.

Every day, stocks, bonds, and currencies bounce wildly in response to new economic indicators. Money managers obsess over those statistics, because they provide crucial clues about the future of the economy and the financial markets. Now you can use these indicators to make smarter investment decisions, just like the professionals do.You don't need an economics degree, or a CPA... just this easy-to-use book. Former TIME Magazine senior economics reporter Bernard Baumohl has done the impossible: he's made economic indicators fascinating . Using real-world examples and stories,Baumohl illuminates every U.S. and foreign indicator that matters.Where to find them.What they look like. What the insiders know about their track records. And exactly how to interpret them. Whether you're an investor,broker, portfolio manager, researcher, journalist,or student, you'll find this book indispensable.Nobody can predict the future with certainty. But The Secrets of Economic Indicators will get you as close as humanly possible. What the numbers really mean... ...to stocks, bonds, rates, currencies, and you Ahead of the curve: spotting turning points Calling recessions and recoveries in time to profit from them Leading indicators: where's the economy really heading Decoding initial unemployment claims, housing starts, the yield curve, and other predictors Beyond the borders Why foreign indicators are increasingly important-and how to use them Making sense of indicators in conflict What to do when the numbers disagree Finding the data Free web resources for the latest economic data Investments "This is the most up-to-date guide to economic indicators and their importance to financial markets in print. For anyone trying to follow the economic data, this should be next to your computer so that you can understand and find the data on the Internet." David Wyss, Chief Economist, Standard and Poor's "I find Baumohl's writing fascinating. Just about anyone who's serious about understanding which way the economy is headed will want to read this book. It could be a classic." Harry Domash, Columnist for MSN Money and Publisher, Winning Investing Newsletter "Every business person or investor should keep a copy of Baumohl's book close-at-hand. It is great, at long last, to have someone who has eliminated what may have been so perplexing to so many and to have done so with such remarkable clarity." Hugh Johnson, Chief Investment Officer, First Albany "Bernie Baumohl has writt...

By 2015, China may well have the world's largest economy. In The Chinese Century, Oded Shenkar shows how China is restoring its imperial glory by infusing modern technology and market economics into a non-democratic system controlled by the Communist party and bureaucracy. Shenkar shows why China's quest for global success differs radically from predecessors such as Japan, India, and Mexico... why it represents a fundamental restructuring of the global business system... and why it will transform the roles of participants in the global economy. He previews tomorrow's new competitive ground rules, terms of employment, and consumption patterns, and shows how Chinese ascendancy is redrawing political, economic, and social battle lines. Learn why the U.S. is most vulnerable to China's ascent... how China's disregard for intellectual property creates sustainable competitive advantage... how China's growth impacts global businesses and individual purchasing decisions. Above all, Shenkar shows what you must do to survive and prosper in "The Chinese Century."

" We the Media , has become something of a bible for those who believe the online medium will change journalism for the better." -Financial Times Big Media has lost its monopoly on the news, thanks to the Internet. Now that it's possible to publish in real time to a worldwide audience, a new breed of grassroots journalists are taking the news into their own hands. Armed with laptops, cell phones, and digital cameras, these readers-turned-reporters are transforming the news from a lecture into a conversation. In We the Media , nationally acclaimed newspaper columnist and blogger Dan Gillmor tells the story of this emerging phenomenon and sheds light on this deep shift in how we make--and consume--the news. Gillmor shows how anyone can produce the news, using personal blogs, Internet chat groups, email, and a host of other tools. He sends a wake-up call tonewsmakers-politicians, business executives, celebrities-and the marketers and PR flacks who promote them. He explains how to successfully play by the rules of this new era and shift from "control" to "engagement." And he makes a strong case to his fell journalists that, in the face of a plethora of Internet-fueled news vehicles, they must change or become irrelevant. Journalism in the 21st century will be fundamentally different from the Big Media oligarchy that prevails today. We the Media casts light on the future of journalism, and invites us all to be part of it. Dan Gillmor is founder of Grassroots Media Inc., a project aimed at enabling grassroots journalism and expanding its reach. The company's first launch is Bayosphere.com, a site "of, by, and for the San Francisco Bay Area." Dan Gillmor is the founder of the Center for Citizen Media, a project to enable and expand reach of grassroots media. From 1994-2004, Gillmor was a columnist at the San Jose Mercury News , Silicon Valley's daily newspaper, and wrote a weblog for SiliconValley.com. He joined the Mercury News after six years with the Detroit Free Press . Before that, he was with the Kansas City Times and several newspapers in Vermont. He has won or shared in several regional and national journalism awards. Before becoming a journalist he played music professionally for seven years.

The debate on globalization is over. Globalization has won, and it's working. In Money Changes Everything , Peter Marber offers incontrovertible proof that new prosperity is spreading worldwide and transforming everything it touches: culture, religion, families, politics, education, leisure, and much more. Marber reveals what to expect in your own life, business, and investments--and how to profit from the deepest and most rapid changes in human history.

Fifty years ago, in 1984, George Orwell imagined a future in which privacy was demolished by a totalitarian state that used spies, video surveillance, historical revisionism, and control over the media to maintain its power. Those who worry about personal privacy and identity--especially in this day of technologies that encroach upon these rights--still use Orwell's "Big Brother" language to discuss privacy issues. But the reality is that the age of a monolithic Big Brother is over. And yet the threats are perhaps even more likely to destroy the rights we've assumed were ours. Database Nation: The Death of Privacy in the 21st Century shows how, in these early years of the 21st century, advances in technology endanger our privacy in ways never before imagined. Direct marketers and retailers track our every purchase; surveillance cameras observe our movements; mobile phones will soon report our location to those who want to track us; government eavesdroppers listen in on private communications; misused medical records turn our bodies and our histories against us; and linked databases assemble detailed consumer profiles used to predict and influence our behavior. Privacy--the most basic of our civil rights--is in grave peril. Simson Garfinkel--journalist, entrepreneur, and international authority on computer security--has devoted his career to testing new technologies and warning about their implications. This newly revised update of the popular hardcover edition of Database Nation is his compelling account of how invasive technologies will affect our lives in the coming years. It's a timely, far-reaching, entertaining, and thought-provoking look at the serious threats to privacy facing us today. The book poses a disturbing question: how can we protect our basic rights to privacy, identity, and autonomy when technology is making invasion and control easier than ever before? Garfinkel's captivating blend of journalism, storytelling, and futurism is a call to arms. It will frighten, entertain, and ultimately convince us that we must take action now to protect our privacy and identity before it's too late.

Next time someone tells you business can't be done ethically -- corners must be cut, negotiations can't be honest -- hand them Jon Huntsman's new book. He started with practically nothing, and made it to Forbes'list of America's Top 100 richest people. Huntsman's generous about sharing the credit, but in the 21st century, he's the nearest thing to a self-made multi-billionaire. Now, he presents the lessons of a lifetime: a passionate, inspirational manifesto for returning to the days when your word was your bond, a handshake was sacred, and swarms of lawyers weren't needed to back it up. This is no mere exhortation: it's a practical business book about how to listen to your moral compass, even as others ignore theirs. It's about how you build teams with the highest values, share success, take responsibility, and earn the rewards that only come with giving back. Huntsman's built his career and fortune on these principles. You don't live these principles just to 'succeed': you live them because they're right. But in an age of non-stop business scandal, Huntsman's life proves honesty is more than right: it's the biggest competitive differentiator.

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid . Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty. It is being done- profitably . Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets. In the book and accompanying CD videos, Prahalad presents... Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing Unlocking the "poverty penalty" The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism "C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft "The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State "Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International "An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations ...

Globalization, commercialization and Americanization are changing the lives of almost everybody on the planet. The uniqueness of this book is that it tackles these trends together, and head-on. The balance of knowledge and feeling makes it an important book in a field plagued by one-sided pro- and anti- pieces.-David Arnold, author of The Mirage of Global Markets Millions of people around the world have come to despise the United States. One of the biggest reasons is American "in-your-face" marketing, which treats people everywhere as 24 × 7 consumers, drives U.S. free market materialism at the expense of local values, and seeks to "McDonaldize" the entire globe. In this book, one of the world's leading experts on global marketing steps back to see its true impact. Johny K. Johansson looks at American marketing from the perspective of the non-U.S. consumer: as the first wave of a cultural assault by an arrogant, wasteful society of overfed, gas-guzzling, SUV-driving bullies. Johansson considers the Bush administration's "repositioning" of America and the post-9/11 collapse of American popularity from the perspective of a professional global marketer. He then offers practical guidance for marketers who wish to succeed in global markets without becoming "ugly Americans." Meet the new "ugly American"-American marketers abroad: loud, short-sighted, and ineffective Live by the brand, die by the brand-Why American brands are the #1 targets of the anti-globalization movement One size does not fit all-No matter how much global marketers say it does After 9/11: The disastrous "repositioning" of America-Bush unilateralism versus traditional American values Toward a more humane global marketing-Local awareness and respect and the long-term route to sustainable profit The new global rebellion against American marketing "In-your-face" American marketing-the not-so-hidden cause of global anti-Americanism. The "repositioning" of America and why American popularity overseas has collapsed How to profitably market internationally, without promoting anti-Americanism A desperately needed wake-up call for American companies in global markets In Your Face reveals the new worldwide rebellion that's brewing against American marketing. Renowned international marketing expert Johny K. Johansson explains why global customers will no longer put up with the traditional tactics of western companies. Most important, he offers a new path to sustainable profits-a path based o...

" Inside Arthur Andersen provides a perceptive analysis of the changes in cultural values that took Andersen from the top of the accounting profession to its doom.The authors do a superb job of analyzing the historical Andersen culture and the varied forces that led to dramatic changes in that culture in recent years. In addition, the authors display great insight into what made Andersen great and the changes that led it to fail, while also raising serious questions about the remaining accounting firms and whether they understand how they must change to survive. In the struggle between public interest and private profit, private profit won out only to cause Andersen to fail."-Arthur R. Wyatt, Retired Partner, Arthur Andersen, former member, FASB, and past Chairman, IASC "This book provides a thought-provoking account of how the firm's culture changed over time. It is balanced and helped me make sense of what happened to our once-great firm."-James Brennan, former Associate Partner, Andersen Consulting "This author team is the best to provide insider insights and credible explanations of what happened at Arthur Andersen and why it happened. The story they tell contains valuable lessons for all companies and leaders and is a must-read for anyone interested in the health and well-being of companies today."-D.Quinn Mills, Harvard Business School, and author of Wheel, Deal, and Steal . "The wave of corporate financial scandals has served to emphasize the critical role of the external auditor in maintaining a market economy. Arthur Andersen had a distinguished history of being the 'gold standard' of the profession. How this highly respected firm lost its bearings is the subject of a superb, serious study by former Andersen employees. Inside Arthur Andersen is and will remain the definitive explanation of the downward spiral to Enron."-Leonard R. Sayles, Professor Emeritus, Graduate School of Business, Columbia University " Inside Arthur Andersen provides a lively excursion through the conflicting goals and values that permeate organizations in general and the public accounting profession in particular. The story of the birth and death of the Arthur Andersen firm is loaded with lessons for us all. This book should appeal especially to readers who want an overview of the dramatic consequences of Andersen's changing values through the years."-Charles T. Horngren, Stanford Graduate School of Business " Inside Arthur Andersen provides an outstanding chro...

Brave New Wealthy World demonstrates how today's international financial arrangements arespreading prosperity and well-being more widely than ever before-and what it'll take to spreadthe wealth to virtually every corner of the Earth. John C. Edmunds proposes a new symbiotic relationship between rich and poor countries thatoffers powerful benefits to both. He demonstrates why "first world" investors will increasinglydepend upon growth in emerging economies to achieve the returns they need and offers a blueprintfor transforming emerging nations' financial systems into powerful drivers of economic growth. This book cuts through the conventional wisdom and ideologies that hide the true implicationsof globalization-and reveals a pragmatic path to a hopeful future. The long-term forecast: prosperity spreading worldwide The middle class grows- by billions Financial assets: the new catalysts of world prosperity Securitization: unleashing the power of emerging economies Why "rich" countries will increasingly depend on investments in emerging economies A new symbiosis between rich and poor Proven policies for promoting the investments that supercharge growth Overcoming the obstacles to investment in emerging economies Powerful lessons from three recent boom/bust cycles A tale of three booms Population trends and their surprising implications Demographics and economic destiny Accelerating the economic revolution that's bringing new prosperity to billions "Professor Edmunds does an outstanding job in explaining-in great detail and with examplesdrawn from concrete experience-why liquidity matters and why financial services make all thedifference if wealth is to be created. Extremely useful insight into the process of adding valuethrough securitization." -Hernando de Soto, author of The Mystery of Capital and President of the Institute for Liberty and Democracy (ILD) "I learned more about economics talking to Edmunds than I ever did in graduate school. Heshows that capitalism works. It can even work in developing countries. Capitalism is alreadyequalizing the distribution of income and bringing prosperity to many third world places.Capitalism can and will work if governments do not get in its way." -Peter T. Paul, Chairman, Sequoia National Bank, California "A provocative book with rich insights gleaned from the author's extensive professionalexperiences in developing countries." -James E. Austin Snider Professor of Business Administration, Harvard Business...

In Buy, Lie, and Sell High , Harvard Business School Professor Daniel Quinn Mills offers the first systematic analysis of both the Internet stock bubble and the Enron scandal. Drawing upon extensive new research and insider interviews, Mills uncovers both systemic causes and outrageous misbehavior. He demonstrates how each link in the "financial value chain" failed, from venture funds to auditors and regulators. Finally, he offers practical guidance for investors and policymakers seeking to avoid the "next" speculative disaster.